Greencast

Observe the commitment, support the players, promote sustainable tourism to travellers.

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Greencast

Observe the commitment, support the players, promote sustainable tourism to travellers.

What is Greencast?

Observe and guide all professionals towards sustainable tourism. Raise your travellers’ awareness.

Greencast is the digital solution for monitoring and showcasing the environmental and social initiatives of tourism professionals in your destination. Based on an innovative semantic analysis algorithm, its goal is to support the green transition by assessing the level of commitment and the actions highlighted by all tourism stakeholders (hotels, restaurants, activities, etc.). It meets the expectations of travelers who are increasingly mindful of sustainable tourism.

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Visual Back Office Greencast

Who is Greencast for?

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Tourist offices

Greencast supports tourist offices by meeting their needs

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Departmental and regional tourism committees

Greencast supports departmental and regional tourism committees by meeting their needs

Meeting the needs of our visitors in just a few clicks

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Observation

Greencast is the digital observation tool that enables you to create a comprehensive, real-time mapping of all tourism professionals in your destination (hotels, restaurants, activities, etc.). Our solution collects and analyzes a large dataset (online reviews, websites, labels) through advanced semantic analysis.

It categorizes the information by specific themes (Biodiversity, CO2 & Energy, Soft Mobility, Circular Economy, Water & Waste Management…) to provide you with an accurate overview of the environmental actions implemented by all the professionals in your destination.

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Support

Scale up and personalize your support for tourism professionals in their green transition. By leveraging the insights generated by the tool, you can better guide local professionals through their development.

The tool provides concrete, targeted levers for improvement by theme or environmental criterion (e.g., local and seasonal food, green energy, EV charging stations, promoting eco-friendly habits for waste sorting, etc.). This makes your support more effective, objective, and relevant, ensuring measurable progress for all stakeholders toward sustainable best practices.

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Broadcast

Greencast enables you to initiate, enhance, and build credibility for your destination’s “sustainable tourism” strategy. Displaying the Greencast assessment and highlighting the actions and progress of your tourism professionals meets travelers’ expectations for transparency. This allows you to promote the initiatives led by your local stakeholders and turn eco-responsibility into a true differentiator.

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Photo Luc Beal La Rochelle 1

Testimonial

Our partnership with Raccourci offers an unprecedented IA ground for making research operational thanks to Greencast, at the service of destinations and tourism professionals.

Luc Béal - Director of the Tourism Management Institute, Excelia Business School

Ready to switch to sustainable tourism?

Join the leaders of change and promote the environmental commitment of your professionals and your destination. Request a demo with our experts to discover how Greencast allows you to monitor your data, support your partners and raise awareness among your travellers.