Greencast

Observe the commitment, support the players, promote sustainable tourism to travellers.

Greencast

Observe the commitment, support the players, promote sustainable tourism to travellers.

What is Greencast?

Observe and guide all professionals towards sustainable tourism. Raise your travellers’ awareness.

Greencast is the digital solution for observing and promoting the sustainable commitments of all the tourism professionals in your destination. Based on an innovative algorithm, its aim is to accelerate the environmental transition by measuring the real commitment of all tourism stakeholders (hotels, restaurants, activities, etc.). It meets the expectations of travellers who are increasingly sensitive to sustainable tourism.

Who is Greencast for?

Tourist offices

Greencast supports tourist offices by meeting their needs

Departmental and regional tourism committees

Greencast supports departmental and regional tourism committees by meeting their needs

More than 10 customers are already using it, offering their visitors a tailor-made welcome.

Meeting the needs of our visitors in just a few clicks

Observation

Greencast is the digital observation tool that enables you to carry out a massive, real-timediagnosisof all the tourism professionals in your destination (hotels, restaurants, activities, etc.). Our solution collects and analyses a wide range of DataSET (online reviews, websites, labels) using advanced semantic analysis.

It classifies the information by precise theme (Biodiversity, CO2 Energy, Soft Mobility, Circular Economy, Water Management, Waste Management, etc.) to give you a precise reading of the environmental strengths and weaknesses of all the professionals in your destination.

Support

Massify and customise the support you provide to your professionals as they make the transition to sustainability. Based on the precise diagnoses generated by the tool, you can better support the professionals in your area in their ecological transition.

The tool provides you with concrete levers for improvement, targeted by theme or environmental criterion (e.g. local and seasonal food, green energy, recharging point, promotion of eco-gestures for waste sorting…..). This makes the support more effective, objective and relevant, ensuring measurable progress by stakeholders towards greater sustainable commitments.

Broadcast

Greencast enables you to initiate, improve and give credibility to your destination’s “sustainable tourism” strategy. By displaying the Greencast score and highlighting the commitments and progress made by your tourism professionals, you can meet travellers’ expectations for transparency. In this way, you can highlight the real efforts made by your professionals and turn sustainability into a real competitive advantage.

Testimonial

Our partnership with Raccourci offers an unprecedented IA ground for making research operational thanks to Greencast, at the service of destinations and tourism professionals.

Luc Béal - Director of the Tourism Management Institute, Excelia Business School

Ready to revolutionise your welcome?

Be one of the innovators and take the way you welcome your travellers to the next level! Request a demo with one of our experts and discover what the Roadbook can do for you and transform your visitors’ experience.

More about Greencast